Launching "Eshara" service for deaf travelers at King Abdulaziz Airport

The General Authority of Civil Aviation launched “Eshara” service (meaning “signal” in reference to sign language) for the deaf travelers category on Sunday, the 13th of Rabie Al Awal of the current year in the executive terminal of King Abdulaziz International Airport in Jeddah, which comes within the authority’s initiative to provide a friendly environment for people with disabilities in the Kingdom’s airports. The launching took place in the presence of the Assistant President for Information Technology In the authority, Eng. Ahmed Al-Qurashi, Director General of King Abdulaziz International Airport, Mr. Essam Bin Fouad Noor, and Director General of Terminal 1 at King Abdulaziz Airport, Mr. Youssef Attia.

The service aims to enable people with disability of deafness of total independence and self-reliance in completing travel procedures and related services by providing interactive simultaneous translation from and into sign language between the service provider and the beneficiary, through a digital platform based on an integrated communication structure between the service parties. It can be downloaded on handheld smartphones from digital application stores on any operating system under the name “Eshara”.

The “Eshara” application services focus on the quality of the service and the speed of communication, with the presence of notifications feature to inform the beneficiary of the possibility of reviewing the areas covered in the service through the platform. Taking into account the privacy of the existing service for the beneficiaries using techniques that identify the gender of the beneficiary and convert the communication according to the gender of the beneficiary (male or female). The application also provides the ability of submitting a complaint or comments after completing the call in order to ensure the quality of the service and achieve the desired goals.

The Authority’s participation comes due to its keenness and interest in people with special needs through support and encouragement, providing all services that facilitates obstacles for them. All of that is with the aim of developing cooperation in the field of transforming the Kingdom’s airports into sites friendly to people with special needs, which started through this vital project to serve travelers with disabilities, deafs in this case, in cooperation with Elm Company.